August 13, 2025, Tokyo, JAPAN – COVER Corporation (Minato-ku, Tokyo; CEO: Tanigo Motoaki) has announced that hololive English -Myth- talent Ninomae Ina’nis will be teaming up with SUSHIRO HONG KONG for the first-ever hololive English collaboration.
A series of themed stores, limited-time collaboration menu items, and exclusive merchandise will start on Wednesday, August 13th, 2025 and end on Sunday, September 14, 2025.

Ninomae Ina’nis was at SOGO Causeway Bay!
Earlier this month, Ninomae Ina’nis made a surprise appearance on SOGO Causeway Bay’s LED TV Screen, creating buzz among local fans and officially kicking off this highly anticipated collaboration.

SUSHIRO HONG KONG x Ninomae Ina’nis collaboration starts from August 13th!
Ninomae Ina’nis will be taking over SUSHIRO HONG KONG with a special themed collaboration from August 13th until September 14, 2025.

During the promotion period, all SUSHIRO HONG KONG locations will offer three collaboration menu items and a special takeaway sushi set, each accompanied by limited-edition merchandise. In addition, customers who dine-in or use takeaway self-pickup services and spend a designated amount will be eligible to purchase exclusive collaboration goods — a must-have for any fan!

 

WAH! Three Themed Stores Pop Up Across Hong Kong – Calling All Fans to Show Up and Snap Away!

Starting August 13, three exclusive themed stores will open in Mong Kok, Causeway Bay Plaza 2, and Yuen Long Plaza. The special collaboration introduces two exclusive key visuals of Ninomae Ina’nis under the concept of “Day and Night”:
By day, she takes on the cheerful role of a SUSHIRO staff member, and by night, she returns to her mystical roots as the Ancient Priestess.

Each store is fully themed with large photo walls, life-size standees, and custom table decorations—creating the perfect space for fans to snap photos, show their support, and enjoy exclusive collaboration menu items available only for a limited time.

Date: August 13 – September 14, 2025

Themed Store Locations:

・ SUSHIRO Mong Kok
Address: B/F, King Wah Centre, 628 Nathan Road, Mong Kok, Kowloon

・ SUSHIRO Causeway Bay Plaza 2
Address: Shop 3A, 3/F, Causeway Bay Plaza 2, 463–483 Lockhart Road, Causeway Bay

・ SUSHIRO Yuen Long Plaza
Address: Shops 341–348, 3/F, Yuen Long Plaza, 249–251 Castle Peak Road, Yuen Long, New Territories

 

SUSHIRO HONG KONG x Ninomae Ina’nis Exclusive Collaboration Merchandise Details

This summer, SUSHIRO HONG KONG and Ninomae Ina’nis bring fans a flavorful trio of themed dishes. Each dine-in order of a collaboration item comes with one piece of exclusive merchandise — a double dose of surprise and delight!
Items feature chibi Ina’nis in original designs created just for this event, paired with SUSHIRO’s most popular menu icons and mascots!

[SUSHIRO HONG KONG x Ninomae Ina’nis Food Pick with Purchase]

Event Period: August 13 – September 14, 2025, while supplies last.
Event Rules: Customers who dine-in at any SUSHIRO location in Hong Kong and order “Ina’nis’ Favorite! Seared Mentaiko Trio (HK$22)”, will receive one randomly selected food pick per eligible order.

・ SUSHIRO HONG KONG x Ninomae Ina’nis food pick
*6 designs in total, randomly distributed; limited to one per transaction.

[SUSHIRO HONG KONG x Ninomae Ina’nis Acrylic Mini Standee with Purchase]

Event Period: August 13 – September 14, 2025, while supplies last.
Event Rules: Customers who dine-in at any SUSHIRO location in Hong Kong and order “Takodachi Energy Boost: Fried Octopus Bites (HK$36)”, will receive one randomly selected acrylic mini standee per eligible order.

・ SUSHIRO HONG KONG x Ninomae Ina’nis acrylic mini standee
*6 designs in total, randomly distributed; limited to one per transaction.

[SUSHIRO HONG KONG x Ninomae Ina’nis Acrylic Transparent Card Keychain with Purchase]

Event Period: August 13 – September 14, 2025, while supplies last.
Event Rules: Customers who dine-in at any SUSHIRO location in Hong Kong and order “WAH! Eldritch Trial: Red Grape Parfait (HK$38)”, will receive one randomly selected acrylic transparent card keychain per eligible order.

・ SUSHIRO HONG KONG x Ninomae Ina’nis acrylic transparent card keychain
*6 designs in total, randomly distributed; limited to one per transaction.

 

SUSHIRO HONG KONG x Ninomae Ina’nis Exclusive Takeaway Merchandise

In addition to the dine-in exclusive items, Sushiro has specially launched the “Ina’nis Collab Takeaway Sushi Set”, a convenient option for busy Hong Kongers on the go.

[SUSHIRO HONG KONG x Ninomae Ina’nis Takeaway Sushi Set – Exclusive Merchandise Promotion]

Event Period: August 13 – September 14, 2025, while supplies last.
Event Rules: Customers who purchase the “Ina’nis Collab Takeaway Sushi Set” (HK$99) at any SUSHIRO HONG KONG location will receive one SUSHIRO HONG KONG x Ninomae Ina’nis Eco-Bag per set purchased.

・ SUSHIRO HONG KONG x Ninomae Ina’nis Eco-Bag
*1 design in total; limited to one per transaction.

The eco-bag features both day and night versions of Ina’nis on the front, elegant collaboration branding on the back, and an attached Takodachi-shaped pouch for convenient storage.

 

SUSHIRO HONG KONG x Ninomae Ina’nis Add-On Merchandise Promotion

SUSHIRO HONG KONG is launching four exclusive collaboration merchandise items for local fans.
During the promotion period, customers who dine in or use takeaway self-pickup and spend a net amount of HK$200* or more in a single transaction will be eligible to purchase select items at a special add-on price*. Each item is available while supplies last and offers the perfect way to commemorate this limited-time collaboration!
*Net amount refers to the final payment after deducting discounts, coupons, or promotions and includes the 10% service charge.
*Not applicable to orders via third-party delivery platforms.

[SUSHIRO HONG KONG x Ninomae Ina’nis Add-On Merchandise – Phase 1]

Event Period: Starting from August 13, 2025, while supplies last.
Event Rules: Spend HK$200 or more at any SUSHIRO HONG KONG location, dine-in or takeaway self-pickup only, to become eligible to purchase the following items:

・ SUSHIRO HONG KONG x Ninomae Ina’nis Acrylic Carabiner Keychain – HK$49
*2 designs in total, randomly distributed; limited to one per transaction.

・ SUSHIRO HONG KONG x Ninomae Ina’nis Cooling Fan – HK$169
*2 designs in total, randomly distributed; limited to one per transaction.

[SUSHIRO HONG KONG x Ninomae Ina’nis Add-On Merchandise – Phase 2]

Event Period: Starting from August 27, 2025, while supplies last.
Event Rules: Spend HK$200 or more at any SUSHIRO HONG KONG location, dine-in or takeaway self-pickup only, to become eligible to purchase the following items:

・ SUSHIRO HONG KONG x Ninomae Ina’nis Magnetic Plush Charms – HK$219
*1 set includes 2 designs

・ SUSHIRO HONG KONG x Ninomae Ina’nis Acrylic Standee – HK$149
*2 designs in total, customers may choose a design.

For information regarding the event, please visit SUSHIRO HONG KONG’s official social media channels:

Facebook:https://www.facebook.com/SUSHIROHONGKONG
Instagram: https://www.instagram.com/sushiro.hk

 

About SUSHIRO

Founded in 1984, Sushiro has grown to become Japan’s No.1 conveyor belt sushi brand. As of the end of March 2024, the brand operates 797 locations across Japan and overseas (including takeaway-only stores). In Hong Kong, there are currently 35 branches, each offering over 100 types of sushi and Japanese dishes at any given time.
As a leader in Japan’s conveyor belt sushi market, Sushiro is committed to a customer-first philosophy — carefully selecting ingredients, continuously developing new flavors, and leveraging cutting-edge technology to enhance service quality. The brand strives to deliver high-quality and great-value Japanese cuisine to all customers.

For more information, please visit: https://sushirohk.com.hk/tc